Privacy Policy & Cookie Policy

Effective Date: June 1, 2025

At Passion Plans, your privacy isn’t just a compliance box—it’s a core part of how we build trust with franchisees, operators, and entrepreneurs. Whether you’re exploring your first franchise opportunity or already managing multiple units, we’re committed to protecting your personal data and being fully transparent about how we use it.

This Privacy Policy explains how we collect, store, share, and use your information when you engage with our website, resources, or consulting services.

By using any part of our platform, you consent to this policy.

1. Who We Are

Passion Plans is a franchise consulting company that helps individuals evaluate, select, and scale franchise opportunities. Our services include free matchmaking, paid consulting, educational resources, and personalized business strategy.

Our clients trust us with sensitive financial, operational, and personal data—and we take that responsibility seriously.

2. What Information We Collect

We collect two main types of data:

a. Non-Personally Identifiable Information (NPII)

This includes:

IP address and general location (city-level)
Device type and browser information
Time spent on pages
Referral sources (e.g., Google, LinkedIn)
Navigation behavior (which pages you viewed and in what order)

We use NPII to:

Understand how users interact with our platform
Improve user experience
Track the effectiveness of our content and marketing
Share anonymous usage trends with partners and advertisers

Cookies and web beacons may also be used to help us “remember” your browsing activity and customize your future experience. You may adjust cookie preferences through your browser.

b. Personally Identifiable Information (PII)

You may voluntarily provide us with PII through:

Newsletter signups
Franchise inquiry forms
Booking a consultation
Purchasing services
Downloading a guide or tool

This may include:

Full name
Email address
Phone number
Business information
Location
Financial criteria (e.g., investment range or net worth)

We use PII to:

Match you with franchise opportunities
Deliver strategic consulting services
Communicate relevant opportunities or updates
Send newsletters and educational content
Process payments for paid engagements

3. How We Use Your Information

We use both PII and NPII to:

Understand your goals and deliver relevant franchise options
Personalize your consulting experience
Improve our tools, processes, and user experience
Communicate with you through newsletters, updates, and follow-ups
Conduct analytics and performance tracking
Comply with legal requirements

We do not sell your personal data to third parties.

4. Communications & Marketing

If you submit your contact details, we may reach out via email, SMS, or phone to:

Discuss franchise opportunities
Confirm appointments or requests
Provide due diligence resources
Share tips and insights (via email newsletters)

You can opt out of marketing emails at any time by clicking “unsubscribe” at the bottom of our messages.

Note: Transactional emails (e.g., confirmations, updates on your active consultation) are not considered marketing and will still be sent as needed.

We may share anonymized or aggregated data with:

Franchise partners (for performance benchmarking)
Advertising platforms (e.g., Google Ads, LinkedIn)
Analytics vendors (to optimize site performance)

We may share personally identifiable data in these limited cases:

With your express consent (e.g., submitting a franchise inquiry form)
To comply with legal obligations
In the event of a business transfer, acquisition, or restructuring
To protect the integrity or security of our services
If fraud or illegal activity is suspected

6. Data Security

We’ve implemented best-in-class security protocols to protect your data, including:

HTTPS encryption
Firewall protection
Login authentication safeguards
Limited access to sensitive data
Regular vulnerability scans
Partnerships with industry-leading security vendors

We do not store credit card information on our servers. All payment processing is handled by PCI-compliant third-party providers.

If a breach occurs that compromises your data, we will notify affected users in accordance with applicable laws.

7. Children’s Privacy

This platform is not intended for individuals under 18. We do not knowingly collect personal data from minors. If you believe we’ve collected information from someone underage, please contact us so we can remove it.

8. Third-Party Tools & Links

We use reputable third-party tools (e.g., Calendly, Stripe, Google Analytics) to deliver our services. These providers may collect data as outlined in their respective privacy policies.

Our site may also contain links to other websites. We are not responsible for the privacy practices of external sites and recommend you review their terms before submitting any information.

9. Your Rights & Choices

You can:

Request a copy of the personal data we’ve collected
Ask us to correct, update, or delete your information
Opt out of marketing communications
Disable cookies (note: this may affect site performance)

To make a request, contact us via our contact page.

10. Policy Updates

We may update this policy periodically. When we do, we’ll update the “Effective Date” at the top of the page. Continued use of our services after any changes constitutes acceptance of the new policy.

Contact Us

If you have any privacy-related questions or concerns, please reach out to us.

Passion Plans – Franchise clarity without the fine print.
Because trust is the only thing we don’t want you franchising out.

Let me know if you’d like a one-page summary version of this for email opt-ins, franchise lead forms, or affiliate use cases.