About Us – Who We Are

Built to Franchise, Not to Flatter.

Welcome to Passion Plans—the platform where scalable business models meet serious operators. If you’re looking for a cozy “About Us” story that starts with a childhood lemonade stand, you’re in the wrong place. If you’re here to explore franchise opportunities with real potential and no fluff, you’ve found your people.

Founded by Thomas Jepsen, a franchise consultant who reads Franchise Disclosure Documents (FDDs) for fun (yes, we exist), Passion Plans is dedicated to helping entrepreneurs evaluate, launch, and scale franchise businesses with clarity and confidence.

We’re Not Here to Sell You a Dream. We’re Here to Vet One.

Let’s face it: the franchise industry is full of sizzle and short on steak. We cut through the shiny pitch decks and overly optimistic earnings claims to help you find franchises with:

Data-backed market fit
Operational playbooks that actually work
Unit economics that don’t collapse at the first sign of payroll

Whether you’re looking for your first territory or scaling to your tenth, we provide candid guidance, vetted insights, and strategic matchmaking that gets results.

What We Believe (and Joke About on Zoom)

“Passive income” isn’t real unless you’re fine with passive headaches too.
If the franchise’s real value is ‘branding,’ run.
More units ≠ more success. Growth is meaningless without margin.
Territory exclusivity matters. No one wants to go head-to-head with their clone two zip codes over.
Franchise brokers should tell you the truth, not just what pays commission. (We do.)

Who We Work With

Aspiring Franchisees who don’t want to learn everything the hard way.
Multi-unit Owners looking to diversify or go deeper with proven concepts.
Private Equity & Operators hunting for models that scale, not sputter.
Franchisors who actually deliver and want qualified candidates.

If you’re looking to blindly “follow your passion,” we probably aren’t a fit. But if you’re obsessed with cash flow, churn rates, and FDD Item 19s—we’re already getting along.

Why Passion Plans Exists

Because most people entering franchising are left to navigate it like it’s a Craigslist ad—too much hype, not enough diligence. We launched this business to raise the bar, deliver clarity, and guide serious operators toward real opportunities (and away from thin-margin disasters with smiling mascots).

About Our Founder

Thomas Jepsen has over a decade of experience in real estate, tech startups, and business operations. After selling his first company in 2020, he turned his attention to what he saw as the next frontier for practical entrepreneurship: franchising.

He’s a Danish immigrant who earned a National Interest Waiver green card for his work increasing transparency in opaque industries. Translation: he’s made a career out of de-mystifying chaos—and franchising was practically begging for it.

What We Offer

Strategic franchise matchmaking
FDD analysis and red flag reviews
Multi-unit expansion planning
Market research and territory intel
Honest conversations about whether you should not do this

The Bottom Line

This isn’t a place for hype. Passion Plans exists to help smart people make smarter franchise decisions. No pressure, no smoke, no mirrors. Just transparent insights and real-world guidance.

We’re not the biggest name in the industry (yet). But if you value direct answers, data, and ROI over fluff and Ferraris—we might be the last call you need to make.

📍 HQ: Raleigh, NC
👤 Founder: Thomas Jepsen
📈 Founded: 2020
🧠 Core Competency: Helping you skip the mistakes and scale what works

Ready to talk strategy? Let’s figure out whether franchising is your next smart move—or something you should avoid altogether.

Let me know if you’d like variations of this for an investor pitch deck, a franchise landing page, or outbound marketing materials.