FAQ & Disclaimer

Welcome to the FAQ section of Passion Plans. We’re a franchise consulting firm that believes in straight talk, clear guidance, and helping operators make better decisions—not bigger mistakes. Below are answers to the most common questions we get from prospective franchisees and partners.

🧠 How does Passion Plans’ franchise consulting actually work?

We help entrepreneurs evaluate and enter franchise businesses with eyes wide open. That means:

• Reviewing Franchise Disclosure Documents (FDDs) with brutal honesty
• Assessing unit economics, leadership teams, and market saturation
• Providing strategy around financing, scaling, and location selection
• Acting as a reality check before you invest six figures based on a brochure and some hype

We’re not here to sell you a dream—we’re here to help you make a decision that cash flows.

💸 Do you charge for your services?

Our primary consulting work is free to you, the franchisee. We get compensated by franchisors only if and when you decide to move forward with a brand. That said, for custom work (like detailed market research, multi-unit growth strategies, or coaching beyond initial selection), we offer paid services.

We’re also upfront if a franchise isn’t a fit. If you’re not ready—we’ll tell you. We’d rather lose a commission than see you lose your savings.

📄 What if I already have a franchise in mind?

Great. We’ll pressure-test it with you.

We can help you:

• Dig into the FDD (especially Item 7, 19, and 20)
• Benchmark it against competing models
• Identify red flags like franchisee churn, vague training, or shady territory policies

Even if you think you’re in love with a brand, it’s our job to play the skeptical best friend before you sign the franchise agreement.

🔎 What industries do you specialize in?

We’ve worked across food & beverage, service-based businesses, fitness, home services, healthcare, pet care, and education. If it’s franchised, we’ve probably seen it. If it shouldn’t be franchised, we’ve probably said so.

We don’t chase trends—we help clients align with models that work long-term.

📍Can you help with location or territory strategy?

Yes. Whether you’re considering a single-unit play in your hometown or looking at multi-unit deals across several cities, we help you assess:

• Market saturation
• Demographic alignment
• Commercial real estate dynamics
• Growth potential (and what might kill it)

Good territory decisions = fewer regrets later.

🧾 Can you help me analyze an FDD?

Absolutely. We’ll walk you through it line by line—or just zoom in on the important stuff. We’re fluent in Item 19 earnings claims, franchisee support structures, and the not-so-fine print. If something smells off, we’ll call it out.

You shouldn’t need a law degree to make a smart investment—we translate franchise-speak into actionable insights.

🤝 What makes you different from other franchise consultants?

• We don’t push brands we wouldn’t invest in ourselves
• We’re allergic to fluff (and overly staged franchise videos)
• We give you options—but never overwhelm you with 300 irrelevant brands
• We know how operations actually work, not just how they look on paper

Our role isn’t to sell—it’s to filter, validate, and guide.

🧑‍💼 Who does Passion Plans work best with?

• First-time franchisees looking for guidance and confidence
• Experienced operators ready to expand or diversify
• Analytical entrepreneurs who value clarity over charisma
• People who ask questions like “What’s the breakeven period?” instead of “Do they have a cool logo?”

If you want someone to rubber-stamp your decision, look elsewhere. If you want someone to challenge it—let’s talk.

🧰 Do you offer tools or resources?

Yes. We have proprietary due diligence checklists, cash flow calculators, territory comparison templates, and more. Some are free. Others are part of deeper engagements. But we’re constantly adding to our toolkit to make you a more capable, confident investor.

📞 What’s the best way to contact your team?

Visit our Contact Page to connect with the right person. If you’re early in the process, we recommend filling out our franchise interest form so we can match you with the right brands and resources.

Legal Disclaimer

Passion Plans provides franchise consulting and educational resources. We are not legal, tax, or financial advisors, and our materials are provided for informational purposes only.

Before making any investment decision, you should consult with your attorney, accountant, or financial advisor. Our guidance is based on experience, data, and research, but franchise investments always carry risk, and past performance is not a guarantee of future success.

We do not endorse every franchise we present. We encourage you to conduct your own due diligence alongside our support.

Have a question that’s not listed here?
Reach out anytime. No fluff, no pressure—just clarity.